This Privacy Policy explains what personal data shel99 collects, why we collect it, how it is used and protected, and what rights you have over your own information as a registered Player on the shel99 platform.
Last updated: June 2026 | Applies to all shel99 registered accounts and website visitors
256-bit SSL encryption protects all data transmitted between you and shel99 at all times.
Access, correct, or request deletion of your personal data held by shel99 at any time.
shel99 does not sell your personal information to third-party advertisers or data brokers.
Identity data collected during KYC is used solely for verification and regulatory compliance purposes.
shel99 uses cookies to improve your experience. You can manage non-essential cookies at any time.
You can opt out of shel99 marketing communications at any time via your account settings or by contacting support.
Your Privacy Matters: shel99 is committed to handling your personal data with transparency and responsibility. This Privacy Policy is designed to give you a clear, honest picture of what data we hold about you and why. Please read it carefully.
1.1 This Privacy Policy ("Policy") sets out the basis on which shel99 ("the Platform", "we", "us", "our") collects, processes, stores, and transfers personal data obtained from individuals ("Players", "Users", "you") who register for or interact with the shel99 platform, including the shel99 website and associated services.
1.2 shel99 takes privacy seriously. As an online casino and sportsbook platform serving Malaysian players, we understand the sensitivity of the personal and financial information you entrust to us. This Policy explains our data practices in plain terms alongside the applicable legal framework.
1.3 By registering a shel99 account or continuing to use the platform after this Policy is published, you acknowledge that you have read and understood how your personal data is processed as described herein. If you do not agree with any part of this Policy, you should not use the shel99 platform.
2.1 For the purposes of applicable data protection legislation, shel99 acts as the data controller in respect of personal data collected directly through the shel99 platform and from Players in connection with their accounts.
2.2 As data controller, shel99 is responsible for determining the purposes and means of processing your personal data, and for ensuring that such processing is carried out lawfully, fairly, and transparently.
2.3 Where shel99 engages third-party service providers (such as payment processors, identity verification providers, or game software studios) who process personal data on our behalf, those providers act as data processors and are contractually bound to handle your data only in accordance with our documented instructions and in compliance with applicable data protection obligations.
3.1 shel99 collects personal data from you in the following categories:
| Category | Data Items | Collection Point |
|---|---|---|
| Identity Data | Full name, date of birth, MyKad number, nationality | Registration & KYC |
| Contact Data | Malaysian mobile number, email address | Registration |
| Financial Data | Payment method details, transaction history, deposit/withdrawal records | Deposits & withdrawals |
| Account Data | Username, password (hashed), account preferences, bonus history | Account use |
| Gaming Data | Bet history, game session logs, win/loss records, wagering activity | Platform use |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Automatic collection |
| Communication Data | Live chat transcripts, support email correspondence | Support interactions |
3.2 shel99 does not collect sensitive personal data beyond what is strictly required for identity verification (i.e., MyKad data) and responsible gaming compliance. We do not collect health or biometric data.
3.3 Where you choose not to provide data that is required for a specific function — such as KYC documentation required for withdrawals — shel99 may be unable to provide that function to you.
4.1 shel99 uses the personal data we collect for the following purposes:
5.1 shel99 processes your personal data on the following legal grounds:
6.1 shel99 does not sell your personal data to third parties. We share your data only in the following circumstances and only to the extent necessary for the stated purpose:
6.2 All third-party data processors engaged by shel99 are required to implement appropriate technical and organisational security measures and to process personal data only on documented instructions from shel99.
7.1 shel99 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:
7.2 Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with shel99's data disposal procedures.
8.1 shel99 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
8.2 Notwithstanding the above, no internet transmission or electronic storage system is entirely immune from risk. shel99 cannot guarantee absolute security but undertakes to respond promptly to any identified data breach in accordance with applicable notification obligations.
8.3 In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, shel99 will notify affected individuals without undue delay in accordance with applicable regulatory requirements.
9.1 shel99 uses cookies and similar tracking technologies on the platform for the following purposes:
9.2 You can manage non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the shel99 platform.
9.3 shel99 does not use third-party advertising cookies or permit external advertising networks to collect data from the platform for behavioural advertising purposes.
10.1 Subject to applicable law and any overriding regulatory obligations, you have the following rights in respect of your personal data held by shel99:
10.2 To exercise any of these rights, contact shel99 via live chat or at [email protected]. shel99 will respond to all verified requests within thirty (30) calendar days. We may ask you to verify your identity before processing a request.
Note: Some personal data — particularly KYC and transaction records — must be retained by shel99 for legally mandated periods regardless of a deletion request, in order to satisfy our licensing and AML compliance obligations.
11.1 shel99 may send you promotional communications including bonus offers, game updates, and platform news via email or SMS to your registered contact details, where you have provided consent or where permitted by applicable law.
11.2 You may opt out of marketing communications from shel99 at any time by: (a) updating your communication preferences in your shel99 account settings; or (b) contacting our support team via live chat. Opting out of marketing does not affect essential service communications such as withdrawal confirmations or security alerts.
11.3 shel99 does not sell or share your contact information with third-party marketing organisations.
12.1 The shel99 platform is strictly for persons aged 21 years and above. shel99 does not knowingly collect personal data from individuals under the age of 21. If shel99 discovers that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be closed.
12.2 If you believe that a minor has registered a shel99 account, please contact our support team immediately at [email protected] so that we can take prompt action.
13.1 shel99 operates as an internationally licensed platform. In some cases, your personal data may be transferred to, and processed in, countries outside Malaysia, including the jurisdiction in which our licensing authority is based, and countries in which our third-party service providers (such as game studios and payment processors) operate.
13.2 Where such transfers take place, shel99 ensures that appropriate safeguards are in place — such as contractual data protection clauses or reliance on the adequacy decisions of relevant data protection authorities — to protect your personal data to a standard equivalent to that required under applicable Malaysian data protection law.
14.1 shel99 may update this Privacy Policy from time to time to reflect changes in our data processing practices, regulatory requirements, or platform services. Material changes will be notified to registered Players via the email address on file or by prominent notice on the shel99 platform prior to taking effect.
14.2 The date at the top of this Policy indicates when it was last updated. Continued use of the shel99 platform following notification of changes constitutes your acceptance of the revised Policy.
15.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by shel99, please contact us through the following channels:
15.2 All data subject requests must be submitted from the email address or account associated with the shel99 account in question, for identity verification purposes.
shel99 combines industry-standard data protection with a genuine commitment to player privacy. Explore the platform with confidence.
21+ only. Please gamble responsibly. shel99 processes your data as described in this Privacy Policy.